Phase 1: Discovery & Validation
Don't Guess - Know Before You Build
Market analysis, competitive intelligence, patent/IP clearance, and technical feasibility studies that give inventors and entrepreneurs the data they need to make confident decisions—before spending on development.
Market Validation
Confirm real customer demand exists before investing
Competitive Intelligence
Deep-dive analysis reveals market gaps
Risk Mitigation
Spot patent conflicts and technical constraints early
Our Process
Follow the journey from initial research to successful launch
Research & Discovery
Business Strategy
Product Management
Calvin Smith
Launch & Market
WHAT YOU'LL GET
Here's What Research Tells You
At the end, you'll have clear answers to 4 critical questions:
Who Will Buy This?
Market size & customer demand
Beat Competitors?
What makes you different
Is My IP Protected?
Patent & trademark clearance
Can I Actually Build This?
Technical & manufacturing reality
Bottom line: You'll know if you should build this, what it should do, and what it'll cost—before you spend a dime on development.
HOW WE DO IT
The Research Process
We answer those 4 critical questions through targeted research activities—without overwhelming you with unnecessary analysis.
Market Research
Who will buy this?
-
How big is the market? We size up how many potential customers exist
-
Do people actually want this? Surveys and interviews with your target audience
-
What problems does it solve? Validate the pain points you're addressing
-
Will they pay for it? Test willingness to pay at different price points
Patent & Legal Check
Will I get sued?
-
Are there existing patents? Search USPTO and international databases
-
Can you legally sell this? Confirm you're clear to launch without lawsuits
-
Should you file a patent? Identify if your idea is protectable
-
Is the name available? Trademark and domain screening
Competitive Analysis
How do I beat competitors?
-
Who else is doing this? Map out direct and indirect competitors
-
What are they doing wrong? Find gaps and weaknesses you can exploit
-
What do they charge? Understand market pricing expectations
-
How can you stand out? Define your unique advantage
Technical Feasibility
Can I actually build this?
-
Can it be made? Assess technology and materials availability
-
What will it cost to make? Rough manufacturing cost estimates
-
Any regulatory hurdles? Identify certifications and compliance needs
-
How long will it take? Timeline reality check
Why Research Comes First
Most product failures happen because inventors skip validation and build based on assumptions. Research answers the critical questions before you invest time and money in development—confirming market demand, identifying competitive advantages, avoiding legal issues, and ensuring technical feasibility. We help you make confident go/no-go decisions based on data, not guesswork.
Do You Actually Need Research?
Not everyone does. Here's how to know if this phase is right for you:
You Need Research If...
Research & validation before you build
CAD design, 3D printing, prototyping
Manufacturing & launch planning
Cost-effective guidance at every stage
You Can Skip Research If...
You already have paying customers
You're prototyping for fun or learning
Your company has an internal research team
You're okay learning expensive lessons the hard way